World Breastfeeding Week 2023: Empowering Working Parents for Successful Breastfeeding

World Breastfeeding Week, celebrated annually from August 1st to August 7th, holds immense significance with this year’s theme, “Enabling breastfeeding: making a difference for working parents,” spotlighting the challenges working parents face in their breastfeeding journey and advocating for supportive workplaces to improve maternal and child health outcomes. The theme underscores the persistent workplace challenges that impact breastfeeding initiation and duration, emphasising the need for family-friendly policies and support.

Newbornbaby is committed to supporting new mothers during this week by providing a comprehensive list of resources, including informative articles and tips on breastfeeding for busy mums and establishing pumping routines at work, empowering mothers to overcome workplace obstacles and continue breastfeeding successfully. We also encourage employers to create breastfeeding-friendly workplaces by offering appropriate facilities and supportive policies, ensuring mothers can comfortably breastfeed or express milk during work hours.

Enter our exciting competition for a chance to WIN one of the coveted Wearable Breast Pump Bundles, valued at $520! This fantastic bundle includes a state-of-the-art wearable breast pump, perfect for breastfeeding mums on the go, as it provides discreet pumping options and allows seamless integration into a busy workday.

Don’t miss out on the chance to win this invaluable tool that makes breastfeeding at work easier than ever! Enter via our Instagram page.


Meet Newbornbaby’s Expert – Catherine Broadbent (RN RM IBCLC). With nearly a decade of experience as a Registered Midwife, Catherine is the heart of Midwifery and Lactation Sydney—a compassionate service providing in-home lactation support to women in the Sydney area and telehealth services across Australia. As an International Board Certified Lactation Consultant, Catherine’s dedication to supporting families during the postnatal period stems from her own role as a mother of two girls, making her committed to ensuring the best possible care for her clients and all families during this tender time.

Find out more about Catherine on the following links: Instagram / Facebook / Website

During World Breastfeeding Week, Catherine will be answering questions from the Newbornbaby community on our Instagram page. Make sure you’re following our Instagram page so you don’t miss out!


Celebrate the special week with other local mums in your area!

Kindly compiled by the Australian Breastfeeding Association (ABA), a variety of informative and supportive breastfeeding events are taking place in our area, designed to empower and guide new mothers through their breastfeeding journey.

Check them out today and find other mums around your area.


At Newbornbaby, we pride ourselves on being the ultimate go-to source for breastfeeding mums, offering a wealth of valuable information, unwavering support, and expert guidance to empower them through every aspect of their breastfeeding journey. Dive into our leading articles on breastfeeding to discover a world of knowledge and insights.


Take part in WBW from the comfort of your own home.

The Australian Breastfeeding Association (ABA) is hosting a free online event called “Connect & Share – Work and Breastfeeding” in celebration of World Breastfeeding Week.

The session aims to provide information and support for parents who are returning to work while continuing to breastfeed. Learn and interact with other expectant and early years parents online, as breastfeeding educators and counsellors share tips and options for managing work and breastfeeding.

Event Details

  • Date: Tuesday, August 1, 2023
  • Time: 7:30 pm – 9:00 pm (Canberra, Melbourne, Sydney Time)
  • Location: Online
  • Duration: 1.5 hours
  • Price: Free (Special World Breastfeeding Week event)


The Cookie Recipe Every New Mum Swears By! Cookies are a great excuse to eat cookies – well sort of, in a good way! This recipe is a delicious option for mothers who are breastfeeding. It helps keep your milk supply up and can aid in increasing your milk supply. Recipe Source: How sweet is sweet


In her heartfelt review, Maddie shares her experience with the Tommee Tippee Made for Me Wearable Breast Pump, offering valuable insights for fellow mums. As a real mum, Maddie highlights the convenience and practicality of this innovative breast pump, expressing her appreciation for its discreet and hands-free design. She describes how the pump has become her indispensable companion during busy days, particularly at work, allowing her to maintain her breastfeeding journey without compromising her daily routines.

We are immensely grateful to Tommee Tippee for being our dedicated sponsor for World Breastfeeding Week. Their unwavering support and commitment to promoting breastfeeding have been instrumental in helping us empower and educate new mothers worldwide. As a trusted brand in the baby care industry, Tommee Tippee’s innovative products, including breastfeeding essentials, have been a tremendous asset for countless mums on their breastfeeding journey.

Thank you, Tommee Tippee, for making a positive difference in the lives of so many families!

From 1st – 7th August, save up to 30% off breast pumps at Tommee Tippee.

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