An advertisement for Sudocrem, which we published on this website, should not have been published.

In the advertisement we unlawfully made claims that the product can prevent nappy rash, guard against infection and create a protective barrier, and heal existing irritation.

A complaint about the advertisement was recently upheld by the Complaints Resolution Panel. We provided no evidence to support the claims we made, and the Panel found that the claims were unlawful, misleading, and unverified and breached the Therapeutic Goods Advertising Code.

The Panel therefore requested that Your Baby Guide Pty Ltd publish this retraction.

The full text of the Panel’s determination can be found at: (reference 2017/02/012)

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